Walter’s Theory
By Jay Lillibridge
An exploration of the impact of perceived competence on relationships
About Me
Jay Lillibridge
Jay Lillibridge grew up in Wallace, Idaho, a small but lively mining town in the northern panhandle of the state. After graduating from Wallace High School, he spent his summers working on drilling rigs in Nevada and the mines of Idaho. Fall, winter and spring were spent earning a Bachelor’s degree in Economics from the University of Idaho…
About The Book
Walter’s Theory By
Jay Lillibridge
What is the main reason why a buyer would choose to purchase a product or service from one sales person over another if their offerings are comparable? The answer to that question has intrigued me for many years as it is the Golden Key to a successful career for almost any profession. The ability to persuade people is such a valuable asset. One man impressed me with his answer to this question and Walter’s Theory was born. I hope you’ll enjoy trying to prove or disprove this theory as much as I have.
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What My Readers Say
Amazon Customer
Unique fun read
As a sales professional I was intrigued to read this book. The main concept of this book changed the way I think of all relationships in my life, professional and personal. I read it in an afternoon and started applying the principles the following day, it’s already paying dividends in my profession. I appreciated how the author kept it short and didn’t belabor the main point of the book over and over, like many other book do. Definitely worth the read.
Michl
Effective Human Relations
I appreciate the way that Jay provided examples of both positive and negative interactions and the way these interactions affect the future of relationships. I found his insights valuable.