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About Me

Jay Lillibridge

Jay Lillibridge grew up in Wallace, Idaho, a small but lively mining town in the northern panhandle of the state.  After graduating from Wallace High School, he spent his summers working on drilling rigs in Nevada and the mines of Idaho.  Fall, winter and spring were spent earning a Bachelor’s degree in Economics from the University of Idaho…

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About The Book

Walter’s Theory By
Jay Lillibridge

What is the main reason why a buyer would choose to purchase a product or service from one sales person over another if their offerings are comparable?  The answer to that question has intrigued me for many years as it is the Golden Key to a successful career for almost any profession.  The ability to persuade people is such a valuable asset.  One man impressed me with his answer to this question and Walter’s Theory was born.  I hope you’ll enjoy trying to prove or disprove this theory as much as I have.

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